Wesley is a hyper-local Mortgage Bank that specializes in brand & marketing integrations with Nashville area realtors. As Creative Manager I drove a strategy of community engagement & neighborhood content initiatives outside of our traditional business avenues. This manifested in direct cooperation alongside builders and realtors for geo-specific ad targeting, as well as larger print & email campaigns to amplify their voice. Beyond this I’ve curated and developed Nashville’s definitive Neighborhood guide, built to democratize niche information and empower both buyers and realtors in the Nashville area.
As Wesley got up to speed we developed lasting relationships with The Tennessee Titans, and as their Official Mortgage Provider we were able to highlight outstanding individuals in the Nashville area through our Community Hero program at every game. We also kicked off our annual real estate seminars at Nissan Stadium, hosting speakers like Jay Abraham for invite only workshops that benefit Davidson County realtors. With this platform we were able to develop a proprietary digital resource available to real estate professionals that included regular webinars, data-studies, and market forecasting.
